http://www.cnn.com/2008/CRIME/02/14/naked.cowboy/index.html

Quote :

" Well, it seems that Mars Inc., the makers of M&Ms, also knows about Robert Burck (The Cowboy's real name). Burck sued Mars this week for $6 million in federal court in New York. The allegations: trademark infringement under the Lanham Act and violation of his right of publicity under New York Civil Rights Law §51, arising from a video billboard for M&Ms. The video ad depicts an M&M frolicking around New York, in what kind of looks like Times Square, in what kind of looks like The Naked Cowboy's outfit -- briefs and nothing more than a smile. There have been plenty of jokes about the lawsuit, and I'm especially fond of the ones found on The Wall Street Journal Law Blog on Thursday, such as:"

So apparently looking like a fag wearing tighty whities is now considered a "trademark".

Maybe this guy can sue tom cruise for the movie when he is in a scene with nothing but his white underwear on (forgot which movie)

2/15/2008 12:58:14 PM

umm...

his name and likeness IS trademarked though, and he has been compensated before for companies using it

...

it says it right there in the article you posted

[Edited on February 15, 2008 at 1:06 PM. Reason : .]

2/15/2008 1:04:56 PM

lol, way to own yourself there Nate.


Naked Cowboy's a funny guy. I also like the naked Cowgirl.

2/15/2008 1:51:02 PM

Ah, intellectual property rights.

Future beings will look back and laugh at us.

2/15/2008 3:34:49 PM

^

2/15/2008 5:49:32 PM

I met him down at Mardi Gras. Nice guy.

2/17/2008 11:56:32 AM

Quote :

"Future beings will look back and laugh at us."

i'd say that's a safe bet regardless

2/17/2008 12:22:34 PM