http://www.hollywoodreporter.com/hr/content_display/news/e3idaa9e63ad70ddf342b8e97f055a4d2c5

Quote :

"DreamWorks eyes View-Master pic In negotiations with Mattel to buy movie rights to the toy By Borys Kit and Jay A. Fernandez July 6, 2009, 09:03 PM ET Remember View-Master, the Fisher-Price toy with those little 3D picture discs of mountains, rivers and caverns that you could rotate through a viewfinder? Well, DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some "Transformers"-style magic on it. Brad Caleb Kane, who worked as a writer-producer on the duo's Fox series "Fringe," is on board to write the screenplay. Kurtzman and Orci would produce. Story specifics are being kept under wraps, though Kane, who tweeted his involvement during the holiday weekend, said, "It'll be like the old '80s Amblin movies: 'Goonies,' 'Young Sherlock' ... in that vein." That post has been taken down. Amblin-style movies has been the modus operandi of the Kurtzman-Orci banner. DreamWorks is hoping to make a family-friendly movie. DreamWorks, the producers and Kane will be coming up with a story from scratch, a practice that seems to be happening more and more as Hollywood picks up properties based on the allure of brands and board games. Universal last week picked up rights to the Atari video game "Asteroids" and under its Hasbro deal is developing movies based on such games as "Battleship" and "Candyland." Kurtzman and Orci do have some experience with toy brands, however: The duo's resumes include the two "Transformers" movies, which are based on Hasbro toys. The View-Master deal, which is not yet signed, has been brewing for some time. One time-consuming element has been getting Kurtzman and Orci on board. The two writer-producers -- whose work on "Star Trek," "The Proposal" and "Transformers" has contributed to more than $1 billion to the worldwide boxoffice -- are very much in demand. Ironically, with Hasbro hoping to continue working with the duo beyond this summer's "Transformers: Revenge of the Fallen," Kurtzman and Orci could end up working on movies for two rival toy companies. Steven Puri brought it in to Kurtzman/Orci and will work alongside shingle president Bobby Cohen in spearheading the project. Mattel's Barry Waldo and Chris Pardi of Fisher-Price will executive produce. CAA reps Mattel and Kurtzman and Orci. Kane, whose feature work includes "Brooklyn's Finest" and the in-development adaptation "The Historian," is repped by WME. "

(saw this on http://www.bestweekever.tv/)



[Edited on July 7, 2009 at 5:01 PM. Reason : I AM EXCITE]

7/7/2009 4:56:26 PM

120 million opening

book it !



(starring Nicolas Cage)

7/7/2009 4:57:25 PM

This has to be a fucking joke...

7/7/2009 4:57:39 PM

maybe after they make this epic blockbuster, they can follow it up with oscar award winning motion pictures about legos and pogo sticks

7/7/2009 5:00:16 PM

Starring Lindsey Lohan

7/7/2009 5:21:50 PM

^^A lego movie could actually be viable, though...

7/7/2009 6:02:56 PM

^^And then the name could be not only the title, but some sage advice regarding the film! Perfect!



[Edited on July 7, 2009 at 6:05 PM. Reason : Skip it!]

7/7/2009 6:03:20 PM

WHO GREENLIT COUPON: THE MOVIE!?

7/7/2009 6:04:09 PM