Quote :

"Pink pound flexes technological muscle New research suggests that the hi-tech industry is becoming increasingly reliant on a powerful new group of punters: the gay market. The power of the pink pound is already well-documented in many areas, but a study has discovered that its pull could be even stronger in the technology sector. Figures from Outright Research show that four in 10 gay people invest heavily in new technology, compared with just 25% of straight respondents. A third of gay people say they are voracious technological consumers, buying products like high definition televisions, top-end digital cameras and 3G mobile phones. Researchers interviewed 22,000 straight and gay men and women for the study. The research "provides evidence of the importance gay expenditure plays in the UK consumer technology landscape", said Sarah Bridgman of OMD Insight, which commissioned the research along with Channel 4 and Gaydar radio. She said some manufacturers had capitalised on this evidence by actively courting the pink pound. "Brands which have implemented gay-friendly or gay-specific campaigns have created a closer affinity to gay people and increased levels of brand loyalty between them." Britain's consumer electronics market is worth around £4bn each year, covering everything from iPods to fridge freezers. Manufacturers and retailers rely heavily on high-spending early adopters to drive the take-up of new technologies, and set the trends for the mainstream market to follow."

interesting...

2/8/2006 9:25:23 PM

so i guess the ipod is still considered the latest technology

2/8/2006 9:31:45 PM

That's so gay.

2/8/2006 9:44:25 PM

it really is.

2/8/2006 9:51:41 PM

i just like how they kept talking about pink pounders

2/8/2006 10:09:44 PM

To be fair, UK women look like men so everyone might as well be gay.

2/8/2006 10:33:28 PM

Quote :

"n 2004, GaydarRadio commissioned outrightresearch.com, the UK’s first and most authoritative point of reference for the GLBT consumer marketplace, to track its validity, strength, brand preferences and purchasing power. The survey is based on a robust sample of 5,000 respondents from Gaydar’s two million strong community of website users and radio listeners. This makes the survey the largest of its kind to date in the UK. From their personal finances to their shopping habits, outrightresearch.com reveals a highly active internet savvy sector which prefers to live life to the full. The survey tracks brand loyalty and spending habits across a range of different sectors including drinks, holidays, financial services, technology and telecoms, automotive and luxury goods. The survey was commissioned to re-educate the marketplace about the power of the pink pound. Initial findings clearly demonstrate that this is a significant sector, which regardless of social stature is willing to spend well above its means. This makes the GLBT audience a real advertising destination for brands. In 2006, Gaydar will relaunch Outright Research with Channel 4 and OMD Insight, part of the OMD Group, in what will become the UK’s biggest ever research programme into the lifestyles and attitudes of gays and lesbians living in the UK. The consortium’s study will use quantitative and qualitative techniques to provide a powerful insight into the 21st century gay and lesbian marketplace and their behaviour towards brands. The survey will measure the opinions and preferences across Gaydar’s 3 million registered internet users and radio listeners along with Channel 4’s audience via an online questionnaire."

http://www.qsoft.co.uk/content/advertising_outright.aspx

I can't find anything else about the study or its results. outrightresearch.com doesn't have the results publically available either. Seems more like a marketing ploy than unbiased/objective research.

2/8/2006 11:18:47 PM

haha fuckin underhanded faggotry!

/thread

2/8/2006 11:20:36 PM