Could anyone point me to a good textbook on conjoint survey design?

I am trying to learn more about it for work and have never taken a class in it so I don't know where to start.

9/15/2008 12:54:12 AM

bttt

Has anyone had any class with any textbook that even mentions this stuff? I'd imagine it has applications for marketing folks.

9/15/2008 11:06:16 AM

Everyone sucks.

Finally a chance for Marketing Majors to show that they don't actually jerk off for 4 years....and they blow it!!!

9/18/2008 4:38:02 PM

heh

9/18/2008 4:40:02 PM