Quote :

" Jim Cox beats the odds with new Wolfpack logo Kevin Hall MOULTRIE — The “Rocky” movies had “The Eye of the Tiger.” Now, North Carolina State University will soon have “The Eyes of the Wolf” — thanks to the efforts of a Moultrie businessman. Jim Cox graduated from NC State in 1966 with a degree in industrial arts and industrial management that shaped a lifelong career in manufacturing. “I’ve always had a lot of loyalty to NC State, and that college education did a lot for me,” said Cox in his office at Heritage Embroidery, the business he and his wife, Harvie Ann, started in 1993. Cox’s approval of his alma mater, however, didn’t extend to either of the college’s two official logos: a strutting wolf that dates back to the 1920s and a large S with a smaller N and C imposed on it. Since he was in the logo business himself, Cox thought he could design something more … intimidating. “People said, ‘Jim, you can’t really design a new logo for a college,’” he said. “I said, ‘Well, maybe I can.’” The solution came in a painting called “The Eyes of the Wolf” by Arthur Armstrong. The vaguely rectangular image shows only a wolf’s face from the brow to the tip of the miuzzle. Yellow eyes seem to burn amid the gray and white fur. Struck by the painting, Cox bought the original. Then he bought the copyright. It took him a little while to figure out how to incorporate the image into a logo, but the result was simply adding the school’s name above the lupine face with the mascot name — Wolfpack — below. “It’s interesting, it’s neat, it’s attention-getting,” Cox said. Designing the logo was the easy part. Next, he had to “sell” the idea to the college before he could legally begin to market merchandise with the logo on it. “I got so accustomed to stone walls,” he said. “I’d burrow under them, I’d go around them, I’d find a door, something.” He echoed NC State basketball coach Jim Valvano’s famous quote: “Don’t give up. Don’t ever give up.” “I knew I had something good, and I wouldn’t give up,” Cox said. A friend, Colquitt Regional Medical Center President Jim Lowry, urged Cox to get an advocate, so Cox set about gathering support for his design, starting with the Alumni Association, which said they liked it. Then came the Wolfpack Club, which said, “We don’t change things around here very much, but we really like that,” Cox said. With those influential groups behind him, he went to NC State’s trademark office. They were the ones he had to convince. Had I not been an alumnus they probably wouldn’t have been interested,” Cox said. But once he got his foot in the door, a grudging five-minute interview turned into 45 minutes and ended with “Can you be ready for football season?” That deadline was tougher than it sounds. First, the License Resource Group (LRG) had to approve Cox’s company to do business with the college. Then the trademark office could consider and approve the logo itself. Then the trademark office would consider, one by one, any merchandise Cox sought to produce with the logo on it. North Carolina State University gets a royalty from each sale, as does the original artist. Cox emphasizes his logo doesn’t replace the longtime emblems of NC State; they’ll continue to be used just as they have been. The Eyes of the Wolf logo has appeared on T-shirts and sweatshirts for a few months, Cox said, and recently he added golf shirts, dress shirts, three-quarter-length-sleeve tees and hoodies. Soon, he’ll add tumblers, baseball caps, license plates, director’s chairs and car flags. He said he has a list of 50-60 items under development. He said it takes one to two months to get an item from development to approval to the online store at http://www.eyesofthewolf.com. The NC State campus bookstore indicated it would begin carrying Cox’s merchandise in January, he said. Cox buys the undecorated merchandise then adds the image either through embroidery (in the case of the dress shirts) or silkscreen (pretty much everything else). Embroidery is done right here in Moultrie; silkscreen is subcontracted to a company in Albany. “Even if I didn’t make any money at it, I’d still want to do this,” Cox said. “I’ve really enjoyed working on the project. It’s been a lot of fun."

12/17/2009 3:58:03 PM

12/17/2009 3:59:13 PM

Will it make us win?

12/17/2009 3:59:15 PM

12/17/2009 3:59:28 PM

http://www.moultrieobserver.com/local/local_story_351001800.html?start:int=0

12/17/2009 3:59:35 PM

12/17/2009 3:59:52 PM

The only logo we need.

12/17/2009 4:00:17 PM

Only one wolf and no moon?!?!

WTF, this is bullshit.

12/17/2009 4:00:19 PM

^ 10/10

12/17/2009 4:00:50 PM

Quote :

"The solution came in a painting called “The Eyes of the Wolf” by Arthur Armstrong. The vaguely rectangular image shows only a wolf’s face from the brow to the tip of the miuzzle. Yellow eyes seem to burn amid the gray and white fur. Struck by the painting, Cox bought the original. Then he bought the copyright. It took him a little while to figure out how to incorporate the image into a logo, but the result was simply adding the school’s name above the lupine face with the mascot name — Wolfpack — below. “It’s interesting, it’s neat, it’s attention-getting,” Cox said."

12/17/2009 4:01:12 PM

12/17/2009 4:01:25 PM

we have the most schizophrenic sports marketing department ever. pick a logo and fucking stick with it. this looks terrible, like something a bunch of geezers would buy on a sweatshirt on a bus trip to Santa Fe.

that wolf's eyes look old and tired - maybe it's a symbol for our hapless athletics program.

12/17/2009 4:01:59 PM

ibt Canis Lupis reference

12/17/2009 4:02:21 PM

I'll take 20 please.

12/17/2009 4:02:40 PM

any 10 year old with photoshop could make that

12/17/2009 4:04:09 PM

doesnt seem like the greatest idea to have a scalar logo

12/17/2009 4:04:42 PM

bridgetspk won the thread.

12/17/2009 4:11:59 PM

12/17/2009 4:15:59 PM

Quote :

"this looks terrible, like something a bunch of geezers would buy on a sweatshirt on a bus trip to Santa Fe."

haha exactly what i was thinking

12/17/2009 4:17:03 PM

12/17/2009 4:17:15 PM

to me, that wolf looks crosseyed to me

[Edited on December 17, 2009 at 4:21 PM. Reason : yo]

12/17/2009 4:21:04 PM

That's probably the most hideous "logo" i've ever seen in my life...especially for a university athletics program.

Swear to GOD this looks like it's straight out of the 80's....some dumbass with MSpaint probably drew that shit up.

I dont know why they have to go and mess up a good thing.

12/17/2009 4:22:44 PM

That's probably the most hideous "logo" i've ever seen in my life...especially for a university athletics program.

Swear to GOD this looks like it's straight out of the 80's....some dumbass with MSpaint probably drew that shit up.

I dont know why they have to go and mess up a good thing.

12/17/2009 4:24:12 PM

They're not really planning on selling/marketing/touching/acknowleding this thing, are they?

12/17/2009 4:24:24 PM

is this a joke?

12/17/2009 4:28:10 PM

DOES IT LOOK LIKE A FUCKING JOKE

[Edited on December 17, 2009 at 4:29 PM. Reason : wait a minute shit don't answer that]

12/17/2009 4:28:56 PM

hideous

12/17/2009 4:30:24 PM

Is this guy kiddin?

12/17/2009 4:34:03 PM

that is fucking awful

12/17/2009 4:37:53 PM

12/17/2009 4:42:09 PM

What's wrong withe the 3 wolf moon t shirt.

12/17/2009 4:55:27 PM

nothing if you're hoping to score a 40 year old with a c-section scar and a breathing hole in her throat wearing a pink tank top and low rise jeans at the discount truck stop on by the reservation.

12/17/2009 5:03:56 PM

i'm sure there are more than a hand full of people on this site that could do better

12/17/2009 5:12:06 PM

Oh God DAMN that is an ugly piece of shit. Pisses me off they let them print it.

Marko for logomeister!

[Edited on December 17, 2009 at 5:38 PM. Reason : What V said.]

12/17/2009 5:31:53 PM

Why in the hell would our Sports Marketing department allow this?

If they're gonna sell these, then they should make marko wolf shirts.

[Edited on December 17, 2009 at 5:33 PM. Reason : LOL, Nitrocloud and I are on the same page]

12/17/2009 5:33:12 PM

the wolf looks stoned in the original picture

12/17/2009 5:36:54 PM

Quote :

"LOOKS LIKE SHIT"

12/17/2009 5:37:29 PM

The dude who came up with this idea is 60+ years old, and one of his big supporters was the Alumni Association.

Old people are into this shit.

I'd prefer the three wolves/moon shirt become our unofficial T-shirt of NCSU.

But it don't bother me that some old folks wanna wear the wolf eyes.

12/17/2009 5:46:22 PM

Quote :

"It took him a little while to figure out how to incorporate the image into a logo, but the result was simply adding the school’s name above the lupine face with the mascot name — Wolfpack — below. "

wow. what a fucking genius

12/17/2009 5:49:38 PM

I feel like if I ever saw a wolf stare at me like that, I'd have to smack it across the head with a 2x4.



Could be in the future of the people who wear that atrocity.

12/17/2009 5:53:41 PM

A wallet version has already made it to Etsy:

http://www.etsy.com/view_listing.php?listing_id=36969373

[Edited on December 17, 2009 at 6:04 PM. Reason : [image] =/= [link]]

12/17/2009 6:03:29 PM

12/17/2009 6:04:41 PM

12/17/2009 6:22:29 PM

horrendous

12/17/2009 6:44:49 PM

Quote :

"That's probably the most hideous "logo" i've ever seen in my life...especially for a university athletics program. Swear to GOD this looks like it's straight out of the 80's....some dumbass with MSpaint probably drew that shit up. I dont know why they have to go and mess up a good thing."

12/17/2009 6:46:52 PM

that isn't a logo, it's a wolf face with NC State Wolfpack around it.

12/17/2009 6:47:51 PM

Quote :

"It took him a little while to figure out how to incorporate the image into a logo, but the result was simply adding the school’s name above the lupine face with the mascot name — Wolfpack — below."

brilliant!

[Edited on December 17, 2009 at 6:51 PM. Reason : a]

12/17/2009 6:50:44 PM

holy shit this is awful

12/17/2009 7:08:28 PM

Worst "logo" ever.

12/17/2009 7:42:55 PM

this is absolutely terrible.

12/17/2009 7:47:30 PM